General Motors Styling 1927-1958 by Tracy Powell

$10.00

About General Motors Styling 1927-1958: Genesis of the World's Largest Design Studio

  • Used book, only one copy available.Author: Tracy Powell

  • Publisher: ‎ Powell House Publishing, 2007

  • Language: ‎ English

  • Hardcover: ‎ 172 pages

  • ISBN : ‎ 0970919514, 9780970919519

  • General Motors Styling 1927-1958 walks through the "Harley Earl era" of automotive styling, with research and interviews that go beyond Oldsmobile, Pontiac, Chevrolet, Buick and Cadillac, and into the extravagant dream cars and Motoramas of the '50s. Giant personalities include those who would later leave GM to make names for themselves elsewhere: Frank Hershey, Virgil Exner, Gordon Buehrig and others. Source: Publisher

  • Harly Earl (1893-1969) was the head of design at GM, later becoming vice president, the first top executive ever appointed in design of a major corporation in American history. He was an industrial designer and a pioneer of transportation design. A coachbuilder by trade, Earl pioneered the use of freeform sketching and hand sculpted clay models as automotive design techniques. He subsequently introduced the "concept car" as both a tool for the design process and a clever marketing device.

About General Motors Styling 1927-1958: Genesis of the World's Largest Design Studio

  • Used book, only one copy available.Author: Tracy Powell

  • Publisher: ‎ Powell House Publishing, 2007

  • Language: ‎ English

  • Hardcover: ‎ 172 pages

  • ISBN : ‎ 0970919514, 9780970919519

  • General Motors Styling 1927-1958 walks through the "Harley Earl era" of automotive styling, with research and interviews that go beyond Oldsmobile, Pontiac, Chevrolet, Buick and Cadillac, and into the extravagant dream cars and Motoramas of the '50s. Giant personalities include those who would later leave GM to make names for themselves elsewhere: Frank Hershey, Virgil Exner, Gordon Buehrig and others. Source: Publisher

  • Harly Earl (1893-1969) was the head of design at GM, later becoming vice president, the first top executive ever appointed in design of a major corporation in American history. He was an industrial designer and a pioneer of transportation design. A coachbuilder by trade, Earl pioneered the use of freeform sketching and hand sculpted clay models as automotive design techniques. He subsequently introduced the "concept car" as both a tool for the design process and a clever marketing device.